The Tulip Story
Tulip began with a girl who couldn’t stop smelling things.
At just 14, founder Victoria England would spend every spare dollar at a local scent bar in Berkeley, California, captivated by the way a fragrance could transport her — to a memory, a feeling, a dream. One of her first blends was amber and vanilla — a combination that lives on today as one of Tulip’s most-loved scents.
What started as a teenage obsession grew slowly and lovingly into a business. In 2007, Tulip took root in the redwood forests of Northern California, where Victoria now crafts each perfume by hand, inspired by the natural beauty that surrounds her. Every Tulip scent is a tribute — to nostalgia, emotion, and everyday ritual. We believe perfume should feel personal and soulful, like a memory you can wear.
In 2017, Tulip expanded into skincare with the same ethos: clean, gentle, and intentionally crafted. Our skincare line uses organic, plant-based ingredients that nourish skin without compromise. Housed in glass bottles and made in small batches, Tulip skincare is rooted in simplicity, transparency, and care for the planet.
Whether it’s a perfume or a face oil, every Tulip product is designed to bring a little beauty, comfort, and magic into your day.
“Scent has always been my love language — the way I remember, the way I connect, the way I express myself. I started blending perfumes as a teenager with no plan other than to follow my nose. I never imagined it would grow into something I’d get to share with so many.
Tulip is deeply personal to me. Every scent I create holds a story, a feeling, a memory — and my hope is that they become part of your story, too.
Thank you for supporting an indie brand that still does things the slow, thoughtful way. I’m so happy you’re here.
— Victoria England, Founder + Mixologist
